Omnichannel blueprint: sales events like Click Frenzy ignore retail brand...
This time around, from an infrastructure capacity perspective at least, Grant Arnott and the people behind Click Frenzy got it right. While the promotion for the Mother’s Day event was muted compared...
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Gordon Ramsay’s Kitchen Nightmares turns social media horrorshow
Lessons in how not to handle social media were played out in excruciating detail across the social landscape this week. It all started with the appearance of Amy’s Baking Company Bakery Boutique &...
View ArticleFederal election perfect for social media cut through
Kevin Rudd may be back but I’m not sure it heralds the beginning on a new era of enlightened and dispassionate reporting in the news. The relentless and disrespectful personal campaign against Julia...
View ArticleRetargeting techniques that are a must for retailers
For all marketers today the key challenge is to be relevant to customers at every touchpoint. On the web, it’s maximising every opportunity, every dollar you spend. Of course, one of the most powerful...
View ArticleThinking like a customer: the value of customer journey mapping
Customer journey mapping and experience design are among the most powerful tools marketers can use for innovating and meeting customer expectations – allowing diagnosis of customer experience issues...
View ArticleCulture change in digital shopping
The figures reported by the Australian Bureau of Statistics last week show that retail trade rose 0.4% in August, marginally beating economists’ expectations of a 0.3% rise. At the same time, according...
View ArticleMobile shopping is going to be big this month – are you ready?
While more large retailers in the US opened their doors on Thanksgiving Day this year and, by all accounts, did rather well, the Thursday sales appear to have been made at the expense of America’s...
View ArticleWhen content marketing misses the mark
Content marketing. It’s the catchall phrase used to label creating content and experiences people want to consume, while also conveying a brand message. At its core is the premise that highly targeted...
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Brands battle it out for social media glory in Brazil
Simon van Wyk takes a look at what brands are doing to win the hearts and minds of consumers during the FIFA World Cup. With the global spectacle of the FIFA World Cup upon us, it’s interesting to...
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Show, don’t tell! Mastering the art of visual content
Simon van Wyk takes a look at how some brands are mastering Instagram and the art of visual content. Earlier this year, the number of monthly active users on Instagram surpassed 200 million. It’s...
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